Terry Waters

Founder & CEO of Waters Advisory Group

With over two decades of experience as a CEO and board member for three PE-backed B2B tech-enabled information, data, and business services firms, I’ve successfully led all three to profitable exits and delivered strong recurring revenue growth for middle-market businesses. Currently, I provide leadership advisory and professional development programs for PE-backed CEOs, leadership teams, and boards, focusing on onboarding, board communication, team building, succession planning, stakeholder management, and go-to-market strategies.

In addition to my advisory role, I serve as a board member at Nectar, a SAAS platform for higher education, and hold advisory positions with See|Me, Gearbox Capital, and the Center for Technology Management and Digital Leadership at Northeastern University. My mission is to help middle-market CEOs and leadership teams build scalable, sustainable, and profitable B2B subscription businesses. By leveraging my expertise in strategy, cross-functional team building, and operating excellence, I strive to create value and lasting impact for my clients. I am deeply passionate about mentoring the next generation of leaders and fostering innovation and collaboration as a leadership advisor, board member, and fractional/interim executive.

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